From " cut " (the head portrait of CHE) is waited a moment to the ad that makes to be fond of force beer, as a media, the T-shirt with sundry reason, call is worn people change is devotional. Qualitative surface of its cheap pure white cotton, decorate very easily, resemble page of a blank, gave people expressive freedom. The property that sponsors by the government with the media such as newspaper magazine not, the T-shirt more spontaneity that contain a kind of folk, accordingly, in expression content is mixed formally is more free with individual character bright, also have the color of a kind of humanitarian consideration more.
1960, presidential candidate of the United States uses white T-shirt the earliest, they turned it into the media of campaign. After this, what any activities want to use this to send in order to fill departure early is feudal: Advocate to the individual from mass organizations tenet, the T-shirt became the information brand that is hanged on the body, very perfect, individuation and facilitate carry, effectively " tomorrow information " transmission goes out. The same view that the T-shirt is indicating: Protective environment, human rights, save whale to wait a moment, alive bound each district can see. The visual result that such T-shirt transcended the bounds of the language to use image transmits political view and life concept, allow these information immediately " wear " alled over the whole world.
"9.11 " hind, imprint have " this • is pulled ascend " the American T-shirt of model of written characters sufferred T-shirt of tower benefit class very quickly strike back, they above imprint went up the head portrait of AL QAEDA leader, sparked a breathed antagonism that is a weapon with the T-shirt. Consumer people citizen consciousness expression is in: The actual performance of the country that loves oneself and city supports economy to develop namely. These new citizens are not innocent passive consumer, although they do not mind the billboard of going from place to place that serves as a certain brand, the dissatisfaction that wants to convey them when them nevertheless, sarcastic or political view when, do not count on them to perhaps can indicate the catchword before him bosom again change a certain LOGO.
The idea with different avery kind of, different reason tries to use the catchword on the T-shirt, shirt to hit bull's eye. But no matter these catchword can achieve what kind of result, it is primitive, it is thought-provoking, astonishing still, its essence decided these forms are in go up objectively the expression that can drop political idea, it compares news to Yuan Shengzhai wants or be slightly worse. And, this also is the one big satirize on the history actually, because the catchword of the T-shirt is so easy change -- the view that you can resemble changing TV channel to change you in that way at any time, the T-shirt that if you can put on your jacket at any time,perhaps takes off you is euqally simple.
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