The T-shirt is the one large category in garment industry, our country has definite advantage on T-shirt production. As competitive aggravate, the fabrics in T-shirt product coequal problem exposes thunder of style of onefold, colour ceaselessly come out, become the main factor that its develop block.
How can T-shirt industry of China just break through tight encirclement? The expert thinks, t-shirt product should increase competitive capacity, be about to execute " two paces go " course, want to develop a product according to the appreciation level of domestic consumer on one hand namely, satisfy home market requirement hard, want to conform actively with international tide on the other hand, development international market, develop fashionable product, guide consumptive culture.
T-shirt of the much on the market " do not have a feeling "
Mention T-shirt brand, a lot of people can list adduce immediately a string of big name. But ask about China native land brand, 10 have 89 to want " awkward silence at an occasion " . If must find out the T-shirt product of Chinese mainland, so of before a few years of popularity " culture unlined upper garment " left very deep impression to people it seems that. Although imprinting a few that years such as " do not manage I, irritated " , " you eat an apple I take a skin " wait for a character " culture unlined upper garment " be by criticism " do not enter stream " , but still have quite " characteristic " . And at present the T-shirt on the market is not brightly colored too lively, it is color onefold too dull.
The T-shirt and Western-style clothes are same, be " exotic " . It with comfortable, optional, contracted and design is differ and get of consumer love. In European country, the T-shirt is grace and high grade is indicative, and be in China, the T-shirt got however very " miserable " destiny: The T-shirt is little in high-grade brand shop sale, people more ground is the figure that sees it in market of terminal market, costume, the T-shirt had become the pronoun of cheap and recreational dress greatly, in Chinese dress product gradually hasten high-quality goods is changed, vogue is changed, below the big setting of diversity, the T-shirt became the corner that is forgotten.
Take the design seriously insufficient, whose fault
Sponsor by association of Chinese textile industry, the T-shirt that center of development of product of spin of center of information of spin of association of Chinese fashion colour, China, country undertakes designs professional contest, a few design Great Masters of abroad think when the T-shirt product that analysing China, the T-shirt of our country designs the issue that existence wears as follows: The first, colour is applied not rich, drab and conservative, fashionable sense is not strong; 2, the fabrics of the T-shirt, pattern, design treatment craft that did not consider the T-shirt and dress circumstance; 3, T-shirt design design is drabber, lack change. The further progress of markets of these T-shirt of our country of metropolis block up.
Why does T-shirt product edge of China lag behind so? Dress of Beijing dress institute fastens director Yuan Ze to say, in dress school, the design that waits for dress like the T-shirt, fur clothing is class of take as an elective course commonly, did not offer independent major. Cause true " one's previous experience of regular professional training " T-shirt stylist is little and little, the design of the T-shirt lacks technical person with ability.
Above all, demand of the person that a lot of T-shirts of China produce offset to expend knows inadequacy, did not undertake on fabrics development, products plan deep person studies, however blindly reduce cost to serve as main purpose, come with the cheapest yarn and cheap raw material manufacture in a rough way, caused the T-shirt to lack truly good product. The 2nd, lack is achieved formerly, the development time that the T-shirt regards exotic as to be in China not very long, china still lies imitate period, a lot of pattern, design is the company sees kind to the country such as Europe, perhaps buy unvarnished copy, lack due research to actual condition of China and consumptive trend, cause T-shirt product to do not have him characteristic.